Dear respondent,

Thank you very much for participating in this survey! This survey will provide insight into the decision-making autonomy of subsidiaries and the decision-making process related to standardization versus adaptation for different marketing aspects in international food and beverage companies.

This survey should only take you 5-10 minutes to complete. All answers you provide are anonymous and nowhere in this survey do I ask for personal data or sensitive business information.

Please note that when I talk about the 'subsidiary' stands for the subsidiary you are representing. 'Parent company' means the headquarters of the entire multinational and 'home market' refers to the country where the parent company is located.

Kind regards and thank you very much for your collaboration!

Hanne Daelman

Industrial engineer and currently graduate student Master of International Business Economics and Management at Faculty of Economics and Business (FEB), KU Leuven University

hanne.daelman@student.kuleuven.be

supervisor: Prof. dr. Annabel Sels